We exercise a simple, yet demanding strategy which lies at the core of every customer's PR program - information that helps compel a third party influencer or prospective client to take a favorable action is less about what clients want to share and more about what influencers want to hear.
This sounds simple, but represents one of the most difficult balancing acts for companies to manage on their own. It is often too compelling to share what you have and can do, when ultimately those that will influence your next deal are looking for content that is of true value to them.
Today, staggering amounts of critical decision making data is accessible online for your prospects. Likewise, third-party influencers who decision makers turn to for insight and recommendations are more valued than ever before. This is where PR becomes such a game-changing business development resource.
The process to secure a competitive advantage in your market requires significant third-party involvement and key market influencer validation. Those that provide this validation are namely the media, analysts and social influencers - a PR world far beyond press releases.